I am reaching out to more and more artists whose work makes me believe in truth, beauty and aesthetics. The way they juggle between their design projects and day jobs while adapting their introvert nature to grow and become business owners is so inspiring.
Last week I picked up a beautiful sketch book made of handmade papers. The keen sense of playful patterns got me curious about its creator. There was something bright, airy and child-like about it. What I loved about this cutely threaded bounded book was that, unlike the kitsch ones you find in market, these sketchbooks were not trying hard to make a point.
Later during the day I emptied my shopping bag and quickly leafed through the pages of the sketchbook. On the back-end of the cover I found the website address http://www.salonelfi.de.
Here is an interesting sneak peek into her design project and inspiration I found at http://blog.grassi-museum.com.
Verena Schätzlein initially studied textile and surface pattern design at the Kunstakademie Stuttgart, before moving to Berlin where she established her own studio. In 2000 Verena was commissioned for a fair trade carpet project in India; a project which was to be the start of a long-term relationship with the land, its people, and for all its craftsmen.
In the intervening decade+ Verena has undertaken regular projects and commissions in India and makes at least one trip per year to the land. For all the variety of crafts techniques still being practiced in the country is a constant source of wonder and inspiration for Verena.
When you are there and spend all day working with the locals, she enthuse, you get completely different view of both life and your work.
And so it was perhaps not surprising that four years ago Verena decided to start developing and producing her own products in co-operation with a workers collective in India. All the wooden elements in the Salon Elfi range are turned and constructed in India and then hand-painted in Verena’s Berlin atelier.
In addition to the wooden objects, Verena also creates delightful screen printed paper and textile products. For us the Salon Elfi products have a certain child-like innocence, a certain timelessness. Is this deliberate?
“I suppose I tend to think about what impressed me as a child, and about what I used to like playing with. And I have never been someone who has paid much attention to fashions or trends, which has allowed me to develop my style. “