Parker Advertisement, August 17, 1940, Saturday Evening Post.
“Everything begins with a Pencil.”
Writefine Products Pvt. ltd. created their first pencil in the industrial unit, formerly known as RR industries in 1976. Today the company offers wooden pencils, color pencils, wax crayons, erasers, sharpeners, plastic scales, geometry boxes, DF pens, and non-wood pencils.
Old ads with long copy have a certain charm about them. Some feature ludicrous use of poetic prose and bad copywiting while others are masterpieces in long copy. Here is an excerpt from the Parker Vacumatic Print Ad: “Toting books around wont get you anywhere if your pens run dry in classroom. So look before you leap to some problem-child pen – it will only frustrate your I.Q on the test day.” Another terrible copy follows “You wont need crystal ball to tell you this Pen has stolen the show on the campus.”
Parker Vacumatic pen ad featuring Kenneth Roberts in 1938.
Roberts was a known writer after he published Northwest Passage in 1937, and Parker took the first chance on the writer’s soaring fame. Behind Roberts’ picture is the first page of Northwest Passage. The text to the left of Roberts’ image reads: “In drafting the manuscript of Northwest Passage, his great novel of French and Indian wars and the gargantuan Major Robert Rogers, Kenneth Roberts wrote more than 2,000,000 words with his Parker Vacumatic; then rewrote and altered his rough draft to its final version of 300,000 words. The same unfailing pen helped Mr. Roberts create his famous portraits of Cap Huff and Benedict Arnold in Arundel and Rabble in Arms; King Dick, Capt. Boyle and Daniel Marvin in Lively Lady and Captain Caution.”
This vintage gem then declares:” It is what it takes to give men Second Sight, because it holds twice as much ink and shows when to refill – hence, writes years on end without running dry unexpectedly. Yes, people who have what it takes to win distinction, use the pen that has what it takes to speed them on their way. That’s because the revolutionary Parker Vacumatic won’t short-circuit the batteries of your brain by running dry just when your best ideas are coming thick and fast.”